Conviviality in entrepreneurial communities: main results from an exploratory research

Simone Guercini, Matilde Milanesi, Silvia Ranfagni


The present study investigates conviviality, as related to social capital, in entrepreneurial communities
and how it makes social relationships a context for developing business relationships and
recognizing entrepreneurial opportunities. The methodology adopted includes both qualitative (indepth
interviews, case analysis) and text-mining techniques for the analysis of qualitative data. The
empirical research is based on emblematic cases of Italian entrepreneurial communities from the
textile-clothing industry, located in Italy and China. The study sheds light on the mechanisms (from
social to business relationships) that conviviality can trigger and the drivers of these mechanisms.
The potentials and limits in using of conviviality for entrepreneurial activities are highlighted at the
end of the paper.


conviviality; social capital

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