Purchasing strategies portfolio: a multifaceted approach in medium multinationals

Maria Rosaria Marcone


Environmental uncertainty is a fact in today’s supply markets. In this paper we develop a model of managing purchasing markets through a building of a global purchasing portfolio, finalized to improve both supply chain relationship quality and supply chain performance. The research design was a multiple case study with internal and external validity checks, within case analysis and cross-case comparisons, based on a research framework that scrutinises the relationships between supply chain contextual constraints and supplier’s segmentation processes. Our analysis yields several interesting findings. First of all empirical evidence indicates the factors considered as potential influencers on the collaboration process competencies of medium enterprises. Our results demonstrate that important resources for innovation may be accessible through innovative supply relationships.

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DOI: http://dx.doi.org/10.14596/pisb.183


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